The GoodGrief! Business Directory Membership Offering

GoodGrief! is a trusted resource hub that provides educational, empathetic and caring content on facing death, grief, advanced care planning, carer wellbeing and community.

From planning a good death and end of life conversations to wills and legalities, we answer the big questions around caring for yourself and others throughout this process.

We never shy away from the intricacies that surround death and dying in the goal to help others manage this process better for themselves.

Founded by author and journalist Margaret Rice, GoodGrief! has been designed as a helpful friend, a shoulder to cry on and a community of understanding.

As the only media publication dedicated to helping those facing death and the concept of ‘dying well’, Good Grief! shares informative content that is relevant to anyone impacted by the end of human life - which means all of us!

Our Business Directory connects our engaged audience to professional services and products that provide support in grief & end of life management.

We stand by our Business Directory members as a reflection of our values to care, inform and support those in need.

Advance Care Planning Week

Our Audience

Good Grief! connects to an engaged online audience of people facing the full spectrum of grief & end of life management, for themselves or loved ones. Our audience includes:

  • People facing the end of life and planning a ‘good death’.
  • People managing the end of life for a loved one.
  • People in grief.
  • People interested in ‘dying well’.
  • Professionals supporting the funeral industry, grief and end of life management.

Our reach

Our business directory membership is designed to raise your brand awareness with our audience in ways that are helpful and relevant in their time of need.

Monthly subscribers

Our growing mailing list includes 600+ subscribers and an average open rate of 45%.

Online visits

Our online publication sees visits of 1,700 per month and over 2,500 page views per month.

Members of digital directory

What we expect from members

Business Directory members are our partners who reflect the care and support that our audience requires in their time of need. Members must be able to provide a service or product that can truly help at a specific stage of grief & end of life management.

Our requirements are:

  • Member prospects must prove to be in operation for a minimum of 12 months.
  • Member prospects must come with proven public reviews (4+ star average).
  • Member prospects must have a real service / product offering that can help our members at a relevant time of need (experiencing grief, planning a good death, etc).

Your membership includes:


Business Directory listing

Your logo and a short description will feature as a trusted provider in our searchable business directory.


Your Landing page

You can use up to 500 words to describe your product service and offering.

Backlink included.

GoodGrief article on computer

A 'sponsored' article

Your ‘sponsored' article will feature on the Good Grief! website.


GoodGrief! enewsletter shown on a computer and mobile

Feature in our newsletter

Your brand will be listed in the ‘helpful expert’ section of our monthly newsletter to 600+ engaged subscribers.

Package options


6 month membership

6 month Business Directory membership hosted on GoodGrief!



12 month membership

12 Month Business Directory membership hosted on GoodGrief!


Ready to join the Good Grief! Business Directory?

It only takes a few clicks.